BELIEF
Esguerra believes creativity should be something you can’t ignore. It must provoke the status quo in order to shift perspectives and take us toward a life driven by purpose.
Alexander Esguerra
I believe in clients that believe in themselves. I take jobs that matter. I believe brands can do more. I believe everyone is creative. Everyone may not be “A Creative,” but we all share the capacity to be creative. We foster what you can call a “controlled chaos.”
I love bad ideas. I love rants. I love dyslexia. I love passion, fire, obsession. It’s not about awards, or praise, or likes, or shares, or ROI, or metrics. It’s about humanity. It’s about creating memories big and small that stick with you and remind us that brands can do more. They can help us say what we’ve been trying to say. Life matters so let’s make it count.
CREATIVE DIRECTOR
Alexander Esguerra
Following overseas service in the USAF, Alex received his BFA in Industrial Design from Parsons. He worked at agencies such as IDEO, Mother New York, RGA and many more spanning from product, graphic, interior architecture into experiential design. In 2010, he found Love and Paint, then built a career in immersive brand experiences. This led him to hold the Executive Creative Director of North America position for Jack Morton. Alex launched DOG PPL in LA in 2021 and is pursuing social art projects when he’s not painting.
“Understand me. I’m not like an ordinary world. I have my madness, I live in another dimension and I do not have the time for things that have no soul.”
— Charles Bukowsi